How to attract customers in a digital world

1. You can’t do it yourself;

Well, you can with Canva and a good office printer. But when you add up the time it takes you and your staff (who are unlikely to have any design knowledge or experience), the quality and professionalism of the design, the cost of toner, the stuffing of envelopes, etc., it’s just not worth it.

2. It costs money for the design, printing and mailing;

Using a qualified graphic designer that understands marketing, having it professionally printed, inserted into envelopes and posted for you will ultimately cost you less and likely get you better results.

3. It generally takes longer than digital;

Of course, but instant is not necessarily best.

What is not obvious is the opportunity that process change has created.

If you are brave enough to send mail to your customers there is a high likelihood it will be opened, and read! Think about the last time you received something in the mail that wasn’t a bill. It’s almost a novelty.

But you have to be smarter about it than you were in the past. It needs to be Customer Centric. It must show the solutions you provide, not just be a calling card. A skilled graphic designer can help you with that.

It’s important to note that we are not advocating you move away from digital forms of communication, but rather combine what you’re doing online with an ‘old’ form of marketing. Get them working together and drive more traffic to your website. We have some customers doing this on a regular basis and achieving amazing results.

Ultimately what you’ll find is that your marketing will have less competition, get noticed more and gain more traction. We’re here to help if you’d like to know more.